Aperitif and wine bar "il due"

With the aperitif and wine bar il due , we had the opportunity to accompany a gastronomy project from the ground up—from the initial brand idea to the opening and beyond. The goal was to develop a unique, authentic brand that combines Italian aperitivo culture, high-quality wines, and a modern, inviting bar concept.

Brand development & branding

We defined the fundamentals of the il due brand together with the operator early on in the concept phase. The focus was on clear positioning: stylish, minimalist, warm—with Italian character, without resorting to clichés. This formed the basis for consistent branding that runs like a common thread through all media and touchpoints.

Logo design & corporate design

The logo design forms the visual heart of the brand. Minimalist, concise, and timeless, the logo blends harmoniously into the overall picture and works equally well in both digital and analog applications. Building on this, we developed a holistic corporate design that ensures high recognizability and can be used flexibly. The color scheme is based on the logo's color, with the addition of a contrasting color to create a dynamic and lively overall impression. The color palette is used consistently in all corporate communications, from print to digital media.

Color concept & spatial effect

A central component of the appearance is the deliberately chosen color spectrum of warm brown and beige tones. These colors convey value, tranquility, and warmth—qualities that perfectly match the atmosphere of an aperitif and wine bar. The color concept was consistently developed and also applied to the interior design, so that the brand, space, and mood form a visual unity.

External image & visibility

For the exterior appearance, we designed and implemented high-quality outdoor advertising with an illuminated 3D logo, which reflects the brand quality from the outside and ensures a strong presence in the street scene. This was complemented by shop window lettering with the logo and opening hours – clear, elegant, and functional at the same time.

Printed materials & advertising materials

The corporate design was also consistently implemented in the print media sector. From vouchers and menus to napkins, consistent design and production solutions were created that make the brand experience tangible for guests at every touchpoint.

Website & digital presence

At the same time, we developed the il due website—visually minimalist, user-friendly, and in line with the corporate design. It serves as a digital business card and conveys the atmosphere of the bar even before you visit.

Social media support for the opening

An important part of the project was setting up and managing the Instagram account. Eight weeks before the opening, we provided il due with strategic and creative support on social media. By creating numerous reels and posts, we deliberately built up anticipation within the community. For the opening itself, we created additional reels and content documenting the launch of the bar. By the time the opening came around, we had built up a following of around 1,200 people – a strong foundation for the brand's future presence.

Rainer Schenk Financial Coach

For financial coach Rainer Schenk, we developed a clear and professional corporate design that visually conveys trust, reliability, and personalized advice. The goal was to create a timeless brand identity that radiates competence while remaining approachable.

Logo & visual identity

The focus was on developing the logo, which serves as a distinctive trademark for the financial coach. The design is deliberately minimalist and modern in order to convey professionalism and clarity—core values in financial consulting.

office supplies

Based on the logo, we designed the business stationery, consisting of letterhead and business cards. All printed materials fit seamlessly into the corporate design and ensure a consistent appearance in daily customer contact.

Interior design & brand presence

A special highlight of the project is the moss wall in the meeting area, which features an integrated white 3D logo. It combines naturalness with modern design and creates a pleasant, trusting atmosphere for consultations—while at the same time presenting the brand in a subtle but effective way.

Indoor and outdoor signage

In addition, we created various window and door signs that provide orientation and underline the professional overall impression of the premises. Here, too, the corporate design was consistently implemented.